This page explains what data this site collects and why. It is written to be read rather than to be legally impressive; if you need a formal statement for a compliance file, please get in touch.
What we collect
Analytics. If analytics is enabled, we use Google Analytics 4 with IP anonymisation switched on, to understand which pages are used and which are not. Advertising personalisation signals are off by default. We do not use analytics data to identify individuals.
Advertising. This site is set up to carry advertising supplied by Google AdSense. Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this website or other websites. Google advertising cookies enable Google and its partners to personalize ads using those visits. You can opt out of personalized advertising through Google Ads Settings.
Learn how Google collects and uses data in Google’s explanation for partner sites and apps. You can also opt out of participating vendors’ personalized advertising at aboutads.info/choices. For visitors in the European Economic Area (EEA), the UK and Switzerland, the Google consent message may offer advertising privacy choices. Where that message is available, use its options to manage those choices.
Your calculator inputs. The numbers you type into a calculator are processed in your browser and are not sent to us or stored on our servers.
Your comparison shortlist. Models you add to the comparison builder are held in your browser’s session storage so that your shortlist survives navigating between pages. It is cleared when you close the tab and is never sent to us.
Server logs. Our host keeps standard web server logs, including IP addresses, for security and troubleshooting.
What we do not do
We do not sell personal data, we do not operate a newsletter or maintain a mailing list, and we do not require an account to use any part of the site.
Your choices
You can block cookies in your browser and the site will continue to work: search, comparisons and calculators do not depend on them.
Contact
For any privacy question, or to ask what data we hold, use the contact page.